Logo Designing

Understand the Difference

What You Like | What Market Want

What You Like

Personal, subjective, & emotionally-driven choices based on individual taste, style, & specific preferences.

What Market Want

Data-driven, objective choices based on market research, trends, and customer demand analysis.

Process We Follow

Competitor Analysis

Sketching

Designing

Color Scheme

Finalization

Competitor Analysis

Stay Relevant: Understand current design trends and industry standards.
Stand Out: Identify opportunities to differentiate the client's logo from competitors.
Avoid Issues: Prevent unintentional similarities with trademarked designs.
Meet Expectations: Align creative concepts with industry norms & client expectations for effective branding.
Logo Type: Identifying logo type for continuing logo direction.

Logo Sketching

Idea Exploration: Enables rapid exploration of multiple design concepts and variations.
Concept Development: Helps refine initial ideas into more polished designs.
Visual Communication: Efficiently communicates design concepts to clients & team members.
Problem Solving: Allows for quick iteration and adjustments without digital constraints.
Logo Type: Identifies potential design issues early on, ensuring practicality & effectiveness.
Personal Touch: Adds authenticity & unique character to the final logo design.

Designing in Black & White

Focus on Form: Emphasizes shapes & lines without distractions from color.
Scalability: Ensures the logo remains clear & legible at all sizes.
Assesses Contrast: Helps evaluate balance & readability effectively.
Universal Appeal: Avoids cultural color associations, making the logo versatile.
Brand Identity: Clarifies the logo's communication of the brand's essence & values.

Identifying Color Scheme for Logo

Brand Identity: Colors convey personality & values, defining the brand's identity.
Recognition: Consistent colors aid in easy recognition & memorability.
Audience Connection: Colors resonate with target audiences, influencing perception and appeal.
Visual Hierarchy: Helps prioritize elements & maintain clarity in design.
Consistency: Ensures the logo looks cohesive across different platforms & applications.
Competitive Edge: A well-chosen color scheme distinguishes the logo & enhances its impact in the market.

Logo Finalisation Using Mockup

Visualizes Real-world Application: Shows how the logo will look in practical use.
Visualizes Real-world Application: Helps clients understand & approve the logo's appearance.
Visualizes Real-world Application: Ensures adjustments are made before finalizing the design.
Enhances Presentation: Improves the logo's presentation in marketing and client pitches.
Ensures Quality and Consistency: Tests the logo's effectiveness across different sizes & contexts, maintaining brand integrity.

Packages

Features

Five initial logo concepts
Unlimited revisions
High-resolution files in various formats
Visual representation on 4 mockup
Branding material (2 Business card design, letterhead design, Envelope, 3 Flyers showing business information)
Final Logo With Golden Ratio
Logo Process pdf
Business profile PPT (10 Pages )
Brand guidelines (font recommendations, brand colour palette suggestions, basic usage guidelines, Instagram highlights, social media logos, social media cover pages)
Facebook & Instagram account setup with 6 posts on each

Features

Four initial logo concepts
Unlimited revisions
Final Logo With Golden Ratio
High-resolution files in various formats
Visual representation on 2 mockup
Branding material (2 Business card design, letter head design, Envelope, 2 Flyers showing business information)
Brand guidelines (font recommendations, brand colour palette suggestions, basic usage guidelines, Instagram highlights, social media logos, social media cover pages)
Logo Process pdf

Features

Three initial logo concepts
Unlimited revisions
High-resolution files in various formats
Visual representation on 2 mockup
Branding material ( Business card design, letter head design)
Brand guidelines (font recommendations, brand colour palette suggestions, basic usage guidelines, Instagram highlights, social media logos, social media cover pages)
Logo Process pdf